The chelate shampoo easily removes metal ions and all unwanted impurities from the hair. We recommend using it before lightening or coloring, as the metals accumulated in the hair can interfere with the quality of lightening, and you may see a picture of an underdone lightening background

Chelate shampoo is an indispensable assistant to the professional in the salon: if the color after coloring turned out too intense, too bright, darkened, unwanted shade or color sat on porous ends, then now it is not necessary to use lightening powder. It is enough to wash your hair with a chelate shampoo.

The shampoo is able to reduce the color intensity of any hair colors up to 1 hair color levels, including direct pigments and coloring shampoos. It is even able to partially remove henna and basma from the hair structure.

A line for colored hair, designed specifically to maximize the period of intensity of your hair color. The range includes: shampoo, conditioner and mask.

Vitality Force is specially formulated to care for lightened, lightened, dry and brittle hair. The line includes shampoo, conditioner and lipid mask. Extremely fast hair restoration, when using Vitality Force products, is due to the combined effect on the hair structure of two assets - avocado oil and Keratin Infusion complex.

Demonstration of the new Infinity capsule collection for creative colorists. Hair lightening with the new Infinity Super White powder. Hair toning in a mix of blonde and copper shades with the new Infinity hybrid hair color. Care with Infinity Expert Care shampoo and conditioner (salon care), and Vitality Force lipid mask (extreme fast hair restoration).

The Infinity Permanent Color Cream Keratin+ hair color palette contains 112 tones. The palette features trending commercial trends. 8 shades of 12 rows, 6 shades x/00 (5-10 hair color levels). 7 mixtones, including an ash tone. The video shows how the 12th and 10th rows of the Infinity palette work.

This is a new, long-lasting, hybrid hair color. The low percentage of ammonia in the composition is compensated by triethanolamine and ammonium sulfate. The hair color palette contains 112 tones, which allows the professional to create any hair color desired by the salon customer. Thanks to the keratin and shea butter included in the composition, the hair after coloring: dense, smooth, shiny. The hair color covers gray hair 100%.

Create an even, soft blonde with a soft pearly undertone with the new Infinity hybrid hair color. Gentle dyeing action on the hair thanks to its keratin and shea butter ingredients.

A radical transformation, the dream of many beauty salon customers: going from dark to blond in one go! The procedure takes place in two stages: lightening powder and coloring with the new Infinity hybrid permanent color cream.

Technical product for professional use. Completes sluggish chemical processes after dyeing, stabilizes and fixes the color.

Fresh Up makes natural hair color richer and brighter? Returns the brightness of the shade to colored hair, camouflages the border between the natural base and colored hair, camouflages gray hair, creating the effect of chalked hair.

The most current trend in the coloring of gray hair is the Embedded gray hair highlighting technique. The technique looks very natural, does not require frequent updates, preserves the quality of hair, looks great on both short and long hair.

The concept laboratory has developed a unique molecular Bonding System for hair reconstruction. This is the first product line on the Russian market in the affordable price segment, which restores hair structure at the molecular level. Bonding complex effectively renews disulfide bonds of keratin fibers. Its action is based on the interaction of: cystine, arginine, glycine and hyaluronic acid.

Anti-Yellow coloring balms are designed to neutralize yellowness, care, condition and tone lightened and decolorized hair into pearl, arctic, ash and caramel shades. The conditioners have a very high concentration of fine pigments that effectively eliminate unnecessary color nuance on the hair, coloring it into warm and cool blonde shades.

English Tint and Foil hair highlighting technique helps to remove streaks and stains from the hair after unsuccessful experiments with coloring.

Bio Curl does not destroy the hair structure. After 6 months, after curling, the hair regains its original appearance, fully restored.

Gentle cleansing of lightened hair. Effective neutralization of yellow tint, without additional coloring.

Perfect pure blond from root to tip without yellowing, color failures on any base.

Change of hair shade by 1 tone with preservation of color direction, hair color equalization after household coloring.

Soft Touch preserves the color of the natural base without raising the lightening background by 1.5% oxidant emulsion.

Gentle hair lightening without powder and without coloring.

Changing your hair color to cool ash blond.

Ideal shade selection for roots and lengths with gray hair over 60%. Creation of an even, homogeneous hair color.

Oil lightening, without additional coloring.

Complex of products designed to normalize sebum and deep cleansing of the scalp.

A line of products designed for problematic scalp. Relieves irritation and itching, effectively combats dandruff.

It is a multi-functional indelible product that is designed to address the problems of lightened, lightened, color-treated and hair regularly subjected to other chemical treatments.

Therapeutic complex designed to prevent hair loss and activate hair growth.

Will not raise the lightening background of the natural base, neutralizes the golden lightening background and camouflages hair color levels variations.

Bright, creative image was created in several stages: lightening in the technique of "shatush", hair coloring with Profy Touch permanent color cream, toning of lightened strands with direct action pigments Fashion Look. The permanent color cream completely covered gray hair 30%.

It is not only with direct pigments that you can create a vibrant coloration. Profy Touch permanent color cream allows you to create a color that lasts for a very long time on your hair.

Fashion Look palettes allow you to create any shade you want. As a result of mixing two shades: Dusty Rose and Lavender, the colorist created a surprisingly delicate pink shade.

Enhance the purity and brightness of the color with mixtone.

Original coloring with the use of permanent, permanent color cream Profy Touch and direct action pigments Fashion Look.